This should see more play, it is actually quite a good card. But bad publicity makes EVERYTHING cheaper to trash, not just this card. So, what can we do with this card?
First, you can mitigate the bad publicity (bad pub). There are three cards that remove bad pub : Roughneck Repair Squad, Sacrifice and Increased Drop Rates. The first gains us a lot of credit at the cost of our full turn, but cost 0 to rez and 3 to trash. At one influence, it is actually not a bad card. The second require you to sacrifice an agenda, don't play it, it is not worth it. The third, which is in faction, give the choice of putting a tag on the runner (a bad proposition) and clearing the bad pub. It really shine here because you do not need to do anything to make it work. On top of that, Increased Drop Rates can poison archive forever.
Second, you can just not card about bad pub, because it goes into your game plan. This usually means you are Weyland and have Regulatory Capture in your agenda suite. Getting a drip economy that cost you 0 and a bad pub that advance your game plan is actually great for you. If you are The Outfit: Family Owned and Operated, you even get 3 when you rez this asset!
Sometime, the runner float a tag, at which point you gain 2. Marginal benefit. But often, after using Hard-Hitting News, the corp will be low on credits and the runner might still float a tag. Then, getting 2 can make a pretty good difference.
6 to trash (5 in reality, just after rezzing it), when it cost you 0 to rez (and you gained 1 at the beggining of turn) makes it a great asset to create a credit differential. The corp that can leverage this the most is probably NBN: Controlling the Message, because it can then possibly tag the runner if the asset is trashed. Pravdivost Consulting: Political Solutions is good here also, because it encourage a run that will trigger its ability.
We miss you MaxX, it is good to see you. Great art, great quote, great card.