Agenda: Research • Adv: 4 • Score: 2

If the Runner is tagged when you score Market Research, place 1 agenda counter on it.

Market Research is worth 1 additional agenda point while it has an agenda counter on it.

NBN • Gong Studios • Fear and Loathing 95
All sets:
Links: Decklists | ANCUR
Market Research
Ban List Entries

No Ban List Entries for this card.


No rulings yet for this card.


Compare this to Quantum Predictive Model and Global Food Initiative.

To QPM - Both are part of the "two advancements above point value" family. However, the difference between Three and Four is a much more significant gulf than the comparative value of their points when scored. The tag is worth 1 extra agenda point when scored, while QPM doubles as a counter to a steal, meaning that it is both a swing of net 2 agenda points and also negates an entire access. The extra point of "swing" difference is not as important other than in match point or create-match-point scenarios, but the ambush value exceeds the effort of having to Install/Advance Market Research or otherwise spend a FA tool after an install, compared to the ability to Install never-advance an QPM. Ultimately, "Tag Storm" decks nod their head to QPM over Market Research.

To GFI - Both work to expand your point value; however GFI does an amazing job of also being a method to reduce your overall Agenda density. The scoring windows that allow a four advance but not a five advance are vanishingly small, and tag-application is much harder to stick into the corp's turn if you are threatening a Scorched Earth if the runner has not already started yawning off with Paparazzi. Imagine a line of IAA Market Research, hold the fort, SEA Source Advance Advance for three points. Trading a SEA Source (real card, real money) for essentially playing GFI, but you also got an extra tag on the runner and save a single influence.

Ultimately, this is a card that doesn't want to be yellow. NBN doesn't yet need to have a 4/3 in order to clean up games against tag-me runners.

(Data and Destiny era)